Staging - Is it really worth it?

Monday Jun 29th, 2020


For most, purchasing a home is an emotional decision.  Not to discredit the logical mapping, but unless you're a "detached" investor, you're hoping to find a home that gives you the good "feels".  You're looking for a connection; a place you can feel comfortable and safe in - where laughter and joy fill the rooms, creating lasting memories.  

Recently I showed a home that was vacant.  The house and location checked all the boxes but something was missing for my clients. When we walked in, immediately the house felt cold, stark and we were detached.  As we walked through the house, we could see the potential but the heart strings left untouched.  

Your home is your sanctuary.  It is YOUR space.  For this reason, simply put, when you are ready to sell - it is no longer your home.  You must be ready to change your perception of the house you used to call home.  In doing so, as your trusted Realtor, I will guide you in the presentation of the house to appeal to the largest market.  This means, de-personalize, de-clutter, clean and organize.  Nine times out of 10, this also means staging the house.  Not to say you don't have fantastic furnishings, staging is all about creating a canvas where a potential buyer can see themselves creating memories.  In my personal experience, every time I've staged a home we've been able to obtain a 7-10% higher sale price than we anticipated.

How Staging Affects Sale Price: Investopedia

"According to the NAR report, 58% of sellers’ realtors believe that buyers offer more money for staged homes (29% think they offer 1% to 5% more; 21% put the increase at 6% to 10%; 3% put it as high as 20%). Only 14% of the realtors didn't feel staging had any impact on a home's selling price. Home Staging Resource, an organization that offers training and resources to stagers, is even more bullish on staging (as you’d expect): Its website states that in a survey of 3,500 staged homes, 46% sold for 10% more than they would have unstaged." 

When you walk into a house, what do you notice right away?

Check out some of the before and after staging photos on my site! 


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